Dora’s Bakery & Bistro

Making gluten-free food unforgettable

Dora’s is a family run, local Bakery and Bistro in Miami, Florida. They are a dedicated gluten free facility that makes everything in-house, and they strive to ensure their products match or exceed their gluten counterparts.

The Bakery was named after Dora Milan, the grandmother of the current owners. While celiac’s disease was not widely diagnosed in her time, she realized that breads and pastas did not make her feel well. After some trial and error, she developed a few recipes that kept her from feeling sick and were still tasty enough for the rest of her family to enjoy.

The main goal was to design a brand that highlights the quality of the homemade food and the family values behind Dora’s Bakery and Bistro.

We approached the brand strategy with a clear mission: to create an inviting space where gluten-free food is not only safe but genuinely delicious for everyone. The goal was to break the common misconception that GF products are bland or only for people with dietary restrictions.

Visually, we developed a fun and approachable identity, reflecting this inclusive spirit. The logo and tone of voice are friendly and warm, while the color palette brings vibrancy and joy to the brand. Drawing on the bakery’s roots as a legacy from Dora, we infused a sense of nostalgia through vintage-inspired typography, yet ensured the design feels modern and fresh.